India is witnessing a quiet but powerful shift in how solar energy is perceived. What was once seen as an expensive or experimental option is now increasingly viewed as a practical, long-term investment. Rooftop installations are rising across urban and semi-urban regions—but awareness is still struggling to keep pace with adoption.

Adoption Is Outpacing Understanding

Falling equipment costs, government incentives, and rising electricity tariffs have encouraged faster solar adoption. Yet many new users still lack clarity around system sizing, net metering, maintenance responsibilities, and long-term performance expectations.

The Risks of a Price-Only Approach

In 2025, the solar market saw intense focus on the lowest price per kilowatt. While affordability matters, solar is an infrastructure investment—not a short-term commodity. Poor design, compromised safety, and weak after-sales support can undermine consumer trust.

Vendors Are Becoming Educators

A positive trend is emerging as serious solar vendors move beyond sales-driven approaches. Many now prioritize education—explaining generation realities, seasonal performance, system design, and regulatory processes—leading to better-informed customers and stronger long-term relationships.

Digital Platforms Are Reshaping Solar Discovery

Consumers increasingly prefer transparent, digital-first discovery. Comparing vendors, verifying credentials, reviewing portfolios, and accessing neutral information before installation are becoming standard expectations rather than exceptions.

Rural and Semi-Urban Markets Gain Momentum

Beyond cities, rural and semi-urban India is emerging as the next major solar growth frontier. Agriculture-linked systems, MSME rooftops, and diesel replacement economics are driving demand—requiring localized trust and execution excellence.

Industry Priorities for 2026

• Consumer education over aggressive selling
• Quality installations over volume targets
• Verified and accountable vendor networks
• Technician-level skill development
• Transparent, long-term service commitments

SolSetu’s Viewpoint

SolSetu was created to strengthen confidence through clarity. By connecting customers with verified solar vendors, promoting knowledge-driven decisions, and supporting skill development, SolSetu aims to build a more transparent and sustainable solar ecosystem.