How SolSetu Builds Trust in India’s Solar Industry
How SolSetu Builds Trust in India’s Solar Industry
Published by: SolSetu News Desk |

India’s solar energy sector is booming — yet many customers still hesitate to install solar systems due to trust issues with vendors, confusing subsidy processes, and lack of verified information. SolSetu was built to change that.
As India’s first integrated solar vendor-client directory and information platform, SolSetu ensures that every customer connects with verified, transparent, and reliable solar professionals.
1️⃣ Verified Vendor Network
Each vendor listed on SolSetu undergoes a strict KYC and background verification process. From registration certificates to GST and MNRE approval checks, SolSetu ensures that only authentic vendors are displayed on the platform.
✔️ Vendor profiles include project portfolios, customer reviews, installation photos, and ratings to give customers full confidence before contacting a vendor.
2️⃣ Transparent Pricing & Comparison
SolSetu simplifies solar pricing. Users can compare on-grid and off-grid solar packages, warranty terms, and subsidy eligibility in one place. By eliminating hidden charges and middlemen, SolSetu promotes fair competition among vendors.
💡 Example: A 3 kW rooftop solar system’s cost difference between vendors is displayed transparently, with subsidy amounts clearly mentioned as per PM Surya Ghar Yojana.
3️⃣ Verified Reviews & Real Feedback
Customer reviews on SolSetu are **verified through purchase or installation records**. Fake or promotional reviews are automatically filtered using AI-based moderation, ensuring authenticity.
🗣️ “We chose our vendor on SolSetu because of genuine reviews and transparent pricing,” says Rohit Sharma from Pune, a recent solar adopter.
4️⃣ Government Scheme Integration
SolSetu stays updated with every new government initiative — from PM Surya Ghar to PM-KUSUM schemes. The platform offers guides, eligibility calculators, and subsidy tracking updates for every state.
⚙️ Vendors can also integrate DISCOM approvals directly from their dashboard, making the entire subsidy process smoother for end-users.
5️⃣ Vendor Interviews & Transparency Campaign
Through the ongoing “SolSetu Vendor Interview Series”, real solar vendors share insights about installation quality, pricing ethics, and customer service. This initiative helps customers understand the people and companies behind their installations — building deeper trust.
6️⃣ Data Security & Privacy
SolSetu follows strict data protection standards. Customer information is never sold or shared with unauthorized vendors. All leads are encrypted and can only be accessed by verified partners.
7️⃣ Local Language & Regional Support
To build trust beyond metros, SolSetu offers regional-language content and support in Hindi, Marathi, Gujarati, Tamil, and more — helping local vendors reach genuine customers without intermediaries.
8️⃣ Educational Awareness through “SolSetu Deep Dive”
Every week, SolSetu publishes the “Deep Dive” solar insights column—featuring expert opinions, technology updates, and consumer rights guides to make India’s solar journey transparent and trustworthy.
Why Trust Matters in Solar
Solar adoption in India depends on trust — not just technology. Customers investing ₹1–2 lakhs in rooftop systems need assurance of reliability, warranties, and vendor credibility. SolSetu bridges this trust gap through technology, verification, and human connection.
“Our mission is to make solar adoption as transparent and trustworthy as online shopping — verified, reviewed, and reliable.”
Conclusion
SolSetu is not just a directory — it’s India’s solar trust platform. By combining verification, transparency, and public awareness, it empowers both vendors and customers to grow India’s clean energy ecosystem with confidence.